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THURSDAY // JUNE 15, 2017

Calling all gamers! It’s that time of year again, and the E3 Expo (Electronic Entertainment Expo) is bigger and better than ever before. For those of you that have been living under a rock for the last 22 years, E3 is the world’s biggest conference event for computer, video, and mobile games. Companies from around the world showcase their groundbreaking products and technologies to the public on even bigger stages.

Gaming is a big business as we all know, and companies like Sony, Nintendo, and Microsoft spend millions on marketing and creating the hype that gamers have grown to love. And, when it comes to stage and booth presence, some companies simply won’t skimp to pull out all the stops.

The result? Flashy truss displays, illuminating video walls, and interactive demos that draw massive a price. When breaking down the cost to exhibit at E3, various factors come into play. Designers, staging, lighting, video, and crew can cost anywhere between $80,000 to $500,000. So if you’re wanting an E3 booth, you’re going to have to pay E3 prices.

So is it all worth it? Head out to LA’s Convention Center this week and you be the judge. 

Visit E3's website to learn more.